No Cheat, No Card: How Slots Psychology Keeps You Playing

Do you choose online slots, or do they choose you? How Slots Psychology With over 400 online slot machines at Betway Casino, it could be hard to pick the right one. But do you choose the slot machines, or do they choose you?

Slot promoters make use of subtle quirks to keep you playing. This is how they do it.

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Slots psychology is important to promoters as it is what keeps you spinning those reels.

A big bonus will be accompanied by a huge ‘big win’ banner as coins roll down the reels (even if you’ve been playing 1p per payline, don’t let this detract from your win). A board displaying the latest jackpot winners is further proof that one of the slot machines is on the brink of candy.

Dr. Mark Griffiths is Professor of Behavioral Addiction and Director of the International Gaming Research Unit, the international gaming unit at Nottingham Trent University. He has done a lot of research on what he calls the psychology of familiarity .

Players in general, argues Dr. Griffiths, feel more comfortable with a brand that has been tested by the general public before being adapted to a slot machine.

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After all, many of the slot themes are recognizable to everyone and branded slots are big business for manufacturers.

In fact, it takes a lot of time and money to ensure good brand links. One example is Microgaming’s Jurassic Park. It launched with a grand splash and also features real footage from the iconic 1994 film. While Game Of Thrones , with its 243 ways to win, pays homage to one of the most popular television series of VegasCasinoOnline the last decade.

However, you don’t need to tell your Starks from your Lannisters, or your velociraptors from your T-Rexes to enjoy either game. All you need is the feeling of calm that a great brand behind the title gives you.

What is Behind A Name?

It’s not just brand familiarity that attracts players.

With cheeky and attractive names, slot machines give us the impression that they are going to do something wonderful. Namely, paying you, the player, tons of cash.

Cash Splash isn’t one of Microgaming’s best progressive jackpots for nothing, and neither is Mega Moolah . Both refer to money, and one of the promoter’s oldest titles, Break Da Bank Again , denotes the ability to beat “the bank.”

Of course, who would want to play a slot called “Mean Variance” or “Unlucky Slot Machine Player”? Not you, surely.

And often, playing the role of a rich or famous person is attractive to players. We go back to Jurassic Park and Game of Thrones .

“Slots are often named after a famous person: Elvis Presley machines seem to be very popular at one of my local casinos…like other venues, events, video games, table games, TV shows or movies” says Dr. Griffiths.

“It’s not just something that’s familiar to the player, but also something that potential players might like, identify with, like James Bond.”

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Understanding the Nostalgia Factor

Here’s a quick question: What does Pokemon GO and your average online slots game have in common?

At first glance, not much, apart from some attractive graphics and easy online access.

“We identified the nostalgia element in a recent study investigating the success of Pokemon GO ,” says Dr. Griffiths.

The AR game attracted millions of players from around the world within weeks of its release, and Dr. Griffiths’ studio set out to explore what got so many people involved with Pokemon Go .

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Three factors were identified: nostalgia, outdoor activity and boredom, together with the key of recreation and leisure. An element of fantasy/escapism was also identified.

“Nostalgia was a major motive for those who had been Pokemon fans before the advent of Pokemon Go,” the report concluded. “These players emphasized that Pokemon Go revived old childhood memories of him.”

Nostalgia and a feeling of comfort are important to slot players. They want to feel safe, that they will be tucked into bed at night after a long session of slots.

It also helps that the games are simple, easy to access, and can be played for free without the need for real money (in the beginning). And just like Pokemon Go , many slot machines have unpredictable prizes and rewards, and the game is, depending on bankroll, infinite.

In Pokemon Go , there’s a healthy dose of “collecting.” Many online slot machines now feature the idea of ​​accumulating prizes or multipliers. The more you accumulate, the bigger your jackpot will be.

This is a new phenomenon seen in social casinos featuring quests and achievements that can be shared online. The concept of collecting is seductive.

Repetition of Themes – How Slots Psychology

Nostalgia is a key factor in the games in the “classic slots” lobby of most casinos. You will also find old-style slots in most casinos and card rooms.

But who cares that the RTP (Return to Player Percentage) is barely over the high 80s? Look at those melons, lemons and golden bells! Like AWP (Amusements With Prizes), the prize-winning amusements of the early 20th century, classic slots draw players back to the simple games they used to play as children and teenagers.


The most popular slot themes tend to come up again and again. How many Egypt-themed slots can you rattle off right now? A half dozen without too much trouble, probably. And if a developer has found a successful format, why not join the bandwagon?

So, when we come across a safe and solid title like Rainbow Riches, Plenty O’Riches doesn’t take long to appear. Irish Luck comes to join the party, and even Leprechaun Goes Egypt sneaks in by combining two popular themes: Ireland and Egypt.

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